How to open a nail salon in 2023

Opening a nail salon in 2023 may seem like a daunting task. With the rapid rate of technological advancements, the market is becoming ever more competitive, so having a good business plan is a crucial step. Here are the 10 steps to open a nail salon in 2023.

10 steps you should do to open a nail salon in 2023

1. Research the market


Before diving into the specifics, you need to know what the market looks like. Research the competition, current trends, as well as local demographics. When you want to open a nail salon in 2023, you need to understand the needs of clients in the area and develop a plan to meet those needs.

  • Identify Your Target Market: Before you can research the market for your nail salon, you need to identify who your target market is. Think about who your potential customers are, their age and income level, and their interests.
  • Research Competitors: Researching your local competitors is essential when opening a new business. Identify who your competitors are and what services they offer (and how big is the range of their service?). Research their pricing structure and what they charge for services. 
  • Analyze Consumer Trends: Analyzing consumer trends can help you understand the demand for nail salons in your area. Research consumer spending habits, local trends, and the types of services being offered.
  • Conduct a Survey: Conducting a survey is a great way to get a better understanding of consumer needs and preferences. Ask questions about the type of services they are looking for, their budget, and what services or products they expect from a nail salon
  • Identify Opportunities: Once you have researched the market, look for opportunities to stand out from the competition. Think about how you can differentiate your services, what unique offerings you can provide, and how you can improve the customer experience.

2. Create a Business Plan

Creating a business plan is essential to the success of any business. It should include a mission statement, budget, target market, marketing strategy, and financial forecast.

3. Secure Funding

Securing the necessary funding to open a nail salon is paramount. Consider applying for a business loan or seeking investors. Having sufficient capital is essential to the success of a business.

Apply for a Small Business Loan: One of the most common ways to fund a new nail salon is to apply for a small business loan. Many banks, credit unions and other lenders offer small business loans specifically designed for new business owners. 


Some furniture companies even have their finance program so that their customers manage to remodel their salons or open a nail salon while on a budget. If you want to apply for finance to purchase pedicure chairs (which commonly cost the most in your nail salon checklist), find out about LUXSPA’s finance option here!

You can also take advantage of your family’s financial support or your own savings. If you have some savings, you may want to consider using them to finance the startup costs of your nail salon. This may be the best option if you don’t have access to other forms of funding.

4. Find the Right Location

The right location is essential to the success of a nail salon. Consider factors such as foot traffic, parking, and visibility.

  • Accessibility: Consider the location's proximity to public transport, parking, and other services. Look for a location that is easy to get to and is close to other businesses and services. 
  • Visibility: Choose a location with good visibility, such as near a busy street or intersection. This will allow potential customers to easily spot your salon.


  • Competition: Research the local area and any existing salons in the area. Look for a location that is not saturated with other salons - this will help you to stand out from the crowd.
  • Facilities: Consider the type of facilities available at the location, such as water, power, and plumbing. Make sure the space has access to the necessary amenities.

5. Choose the Right Equipment for Your Nail Salon

The right equipment is key to providing quality services. Invest in quality chairs, nail tables, and other supplies. See the checklist for what furniture you should include to open a nail salon here.

6. Develop a Pricing Structure

Developing a pricing structure is essential for profitability when establishing any type of business. Make sure you research the competition and determine the average price for services.

7. Hire Qualified Nail Technicians for your Salon

When you open a nail salon, the most common problem is building the right team with a group of skillful and qualified technicians. Consider these criteria below for choosing a nail technician for your salon:

  • Qualifications: Make sure the nail technicians you hire have the necessary qualifications and certifications to provide services in your salon. They should have a valid cosmetology license and be knowledgeable about the latest nail trends and techniques. 
  • Experience: Consider the level of experience that each technician has in the industry. Experienced technicians can provide a higher level of service and can attract more customers. 
  • Personality: Hire nail technicians who have a positive attitude and a friendly personality. This will create a comfortable atmosphere in your salon and make customers feel welcome. 
  • Sanitation: Ensure that the nail technicians you hire are knowledgeable about proper sanitation procedures. They should be aware of the importance of disinfecting and sterilizing all equipment after every use.
  • Cost: Consider the cost of hiring each technician. It’s important to find a balance between offering competitive prices and still making a profit. 
  • Availability: Make sure the nail technicians you hire are available when your salon is open. This will help ensure that customers can get the services they need when they need them.

8. Establish a Marketing Plan


Having an effective marketing plan is key to attracting and retaining customers. Consider online marketing, print advertising, and other methods. 

9. Apply for Licensing

Ensure that all necessary licensing and permits are acquired. This will help protect the business and its employees.

  • Research and Familiarize Yourself with Local Regulations: Before applying for a license to open a nail salon, you should research your local regulations to ensure that you meet all of the requirements. Regulations may vary from state to state and you should contact your local health and safety agency to learn more. 
  • Obtain the Necessary Licenses: Depending on the state, you may need to obtain a license from the state board of cosmetology and/or a business license from the local health department. You may also need to obtain a special permit to use certain products in your salon. 
  • Prepare the Necessary Documents: You will need to provide proof of training and experience, a copy of your business plan, proof of insurance, and your business license application. 
  • Submit Your Application: Submit your application and all the necessary documents to the appropriate agency. This process can take several weeks, so it is important to plan accordingly. 
  • Attend Necessary Inspections: Once your application is approved, you may need to attend an inspection at your salon to ensure that all of the necessary safety and sanitation requirements are met.
  • Pay for Your License: Once you have passed the inspection, you will be required to pay for your license before it is issued. 
  • Wait for Approval: Once your license fee has been paid, your license will be issued and you can start running your salon.

10. Get ready for the grand opening

Once all of the steps have been completed, the business is ready to open its doors. Don’t forget to have an opening day celebration to drum up excitement and attract customers.

By following these 10 steps on how to open a nail salon, along with a good business plan, the right location, the right equipment, and qualified staff, we believe your salon will have a very successful grand opening day! Find other articles from us here.

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